⌛ Macville Case Study
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CASE STUDY - PERCEPTION
Caring shows that you will act in the interests to to others, cultivate a sense of community and demonstrate accountability to others. Character shows that you will advance to high personal, corporate, and business values. Therefore, keeping customers safe is one of the major objectives when running a business. In hospitality industry, having proper knowledge about how to clean and store food is important as it can keep the customers safe and fines could be avoided. Transparency can be defined as about being open, honest, and responsible in the way someone carries on their business. This mean sharing, to whatever extent possible, fact about the company on how it is set up, how it operates, what is salaries and bonuses are based on and how its workers are expected to treat customers and each other.
Transparency important for the long-term health of a company because it is to avoid damage reputation of the business, attract and retain good employees, boost employee morale, trust and loyalty and for longer term business performance and sustainability. Transparency can be included trustworthiness of a company and company relations. Macville Case Study Words 4 Pages. Develop and implement strategic plans The Existing vision and mission From the interview with the CEO and the chairman of the board, MacVille has had a community centered mission and vision. The chair of the board expressed that in the next five years MacVille should be a national brand.
The vision of MacVille is therefore to become a national brand in the hospitality industry. This statement shows that the firm realizes that it is not yet at the top of its industry and it is willing to work ethically to get to the top. The CEO held that the company wishes to identify more closely with the community it serves. Willingness by the company to mind the welfare of the society is shown by the statement. The advantage of this is that it goes a step further by explaining to all how it intends to get to the top.
The company should also include its goal to be a good corporate citizen in its vision statement. The statement should read: MacVille, the corporate client that society can depend on. The advantage of the statement is that it shows in writing that MacVille is not just making grand yet empty statements of being a socially conscious company. Organizational Values MacVille is a company committed to rising to the top of the hospitality industry while ensuring that the quality of its products is maintained.
MacVille is also compelled that the safety and well being of its employees must be ensured. To rise to the top of the hospitality industry while maintaining employee safety and satisfaction, the company realizes that it must position itself in useful alliances. Therefore organizational values of the company must advocate for all the values, goals and mission statements of the company. To best capture the scope of all organizational values the values shall be divided into four types of organizational.
Show More. Read More. Starwood Case Study Words 5 Pages 1 Should Starwood maintain a cooperative orientation or a competitive orientation with its suppliers for the kind of items described here? One Smooth Stone Analysis Words 4 Pages Constant flexibility and adaptation are one of the most important elements of success for the company on a client-specific level. Home Depot Mission Statement Words 4 Pages An organization often is founded on a core set of values that they find pertinent to the success of the business. Background of Banyan Tree Holdings Banyan Tree Holdings is an international hospitality brand that manages and develops resorts, hotels and spas around the world.
Strengths: Jumeirah group has built a very strong reputation among the hospitality industry. They provide the most luxurious hotels, spas and restaurants that offer a one of a kind experience. They are strategically placed in Dubai, which connects Asia and Europe, in addition to placing their hotels in well-known countries such as China and New York. It is also the only group that has a seven star hotel, which is known worldwide. The most important thing that strengthens jumeirah is the support from Dubai government, whenever the group is suffering Dubai would finance it and will help in recovering the group.
The advantage of this is that it goes a step further by explaining to all how it intends to get to the top. The company should also include its goal to be a good corporate citizen in its vision statement. The statement should read: MacVille, the corporate client that society can depend on. The advantage of the statement is that it shows in writing that MacVille is not just making grand yet empty statements of being a socially conscious company.
Following are the five areas: I. Water Conservation II. Climate Action III. Clean and Affordable Energy IV. Gender Equality V. Helping the Differently Abled All the areas were identified keeping in mind their impact on environment and also their contribution towards business responsibility. Various strategies were devised for the above mentioned areas. Incremental Strategies are suggested as it would provide a continuous improvement approach.
Further in the report the area of Climate Action is explained being an important aspect for the hospitality. Show More. The Benefits Of Sustainable Tourism Words 4 Pages We are primarily concerned on defining benefits of eco-certification, both on supply and demand side. Read More.
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